Résumé

Summary

    Creative Director, inhouse Marketing and Advertising. Specializing in marketing to women and girls. A strong copywriting background and a demonstrated ability to initiate innovative marketing techniques and advertising campaigns while maintaining a valued brand image. Thrives in a dynamic, challenging environment. A reputation for creativity and team leadership with a track record of reinvigorating marketing strategies.


    Experience

      GIRL SCOUTS OF THE USA (May 2004 - present)
      Creative Director: Advertising and Marketing
      Redefined and promoted the organization's iconic brand with development of interactive campaign strategies, concepts, advertising copy and collateral for nationwide initiatives. Serving recruitment, branding, alumnae, merchandise and program
      Major Accountabilities include:

    • Conceptualized, wrote and managed nationwide, award-winning, advertising campaigns targeting girls 5-17.
    • Designed and managed highly successful marketing initiatives, including nationwide ad campaign for the recruitment of volunteers 18-24, increasing reach and recruitment.
    • Wrote award-winning collateral for targeted initiatives, including booklets, advertising campaigns and interactive content.
    • Pitched, developed, and wrote "Style" section of award-winning Studio 2B Website.
    • Managed re-branding of HR through web content, advertising and special promotions in conjunction with external partners.
    • Introduced and managed relationships with vendors to reduce production spending and design costs.

      Awards:
      2006: SUMMIT International Creative Awards: Silver. PSA
      2006: Golden Beacon Award for Overall Excellence in Educational Marketing: Association of Educational Publishers.
      2005: Golden Beacon Award for Overall Excellence in Educational Marketing: Association of Educational Publishers.

      PARAGON SPORTS (Jan 2003- April 2004)
      Advertising and Marketing Manager
      Promoted the brand identity of the largest single-door sporting goods store in the world. Managed print advertising campaigns, promotions, Web content, emails and developed marketing relationships with new partners.

    • Initiated and wrote advertising campaigns.
    • In conjunction with buyers, devised new advertising standards and techniques, raising the company image in the consumer marketplace and increasing sales by as much as 300% with isolated campaigns. Introduced marketing techniques and developed partnerships.
    • Developed partnerships with affiliate programs to significantly impact sales.
    • Designed in-store promotions and wrote relevant marketing materials.
    • Designed and managed email campaign to increase sales both on and off-line.

      Marketing and Advertising Consultant/Freelancer (1999-2004)
      Wrote Web content, press releases, marketing materials, sales videos and product copy. Introduced creative initiatives to reinvigorate marketing strategy and promote each company's image and broaden their standing in the marketplace, while maintaining consistency of branding.
      Major clients include:

    • Citigroup
    • Chanel
    • Polo Ralph Lauren
    • Philips Van Heusen
    • The Limited
    • www.curves.com
    • Talent Networks

      ISLAMIQ (2001)
      Copywriter
      Copywriter supporting VP of Marketing for a company selling ethical financial products to a specific market.

    • Created ad copy for print and online marketing campaigns that significantly increased target customer base.
    • Designed and wrote marketing presentations for financial products, which improved perception of the company in the financial marketplace.

      DMIND(2000-2001)
      Copywriter
      Worked for an award winning Internet Design Company, producing copy and content for technical and financial companies such as Goldman Sachs, Telica, Akamai and Ellacoya. Routinely developed conceptual ideas and created branding, slogans, headings and logos for clients.

    • Wrote banner ads that significantly increased customer's client base.
    • Contributed to Websites that were recognized for design and content excellence.
    • Wrote Web copy that actively promoted client's products and services, ultimately increasing their status in the marketplace.

      Books and Magazines (1998-2001)

      Wrote articles for leading magazines such as Marie Claire; Swingand Rocky Mountain Sports
      Books include:
      The Zillionaire's Guide to Money & Banking Rosen Publishing, NY 2000
      Date Rape Drugs Rosen Publishing, NY 2000
      Drugs, Runaways and Teen Prostitution Rosen Publishing, NY 1999
      Food and Love Rosen Publishing, NY 1999
      The Last Dance Harold Clurman Theater: NY Pub: Samuel French, Inc 1998

      Film and Theatre

      Independent Producer for Film and Theatre

      Responsibilities

    • Budget analysis and spending
    • Tracking sales
    • Managing Art Directors, Directors, Cast and Crew
    • Location scouting
    • Writing scripts
    • Writing shooting scripts and storyboarding
    • Wardrobe design and management
      Film productions include

      Lonely No More, PBS 1998

      What Happened to the Communists, Dir Giovanni Morricone 1998

      EDUCATION

        BA(Hons)English and Politics: Leicester University, England
        T.E.F.L Cert.: International House, England