Defy the Stereotype
 |
Integrated advertising campaign, re-branding an iconic organization. Creative direction Copy writing Art Direction of photoshoot |
HR: employee branding
 |
Integrated advertising campaign rebranding the Human Resources department and changing the public face of employment at a non-profit organization Creative direction Copy writing |
I am Your Future...
 |
Campaign targeting girls aged 5-8 via their parents. The campaign focused on values, while maintaining a fun and relevant visual message for girls. Creative direction Copy writing |
Adult 18-24
 |
Campaign targeting college aged students 18-24. The campaign focuses on altrusim, the result of extensive research into why young people volunteer. The campaign illustrates how people can align their own skills with the needs of the organization. Creative direction Copy writing Art Direction of photoshoot |
Paragon
 |
Advertising deliverd almost daily to NY Times and NY Post. High turnover of merchandise required for key sporting goods store. Creative direction Copy writing |
IslamIQ
 |
Created ad copy for print and online marketing campaigns that significantly increased target customer base. Creative direction Copy writing |